In late 2022, AFTRHRS was born out of a few pop-up shows and community events.
We hit the streets to connect directly with entrepreneurs, creatives, and dreamers—those who grind when the rest of the world is asleep.
THE AFTRHRS
We all struggle in our own ways.
The AFTR HRS (after hours) are the moments we question our ability to become great. We all struggle in our own ways, and we all fight our own battles. The AFTR HRS Brand was created to remind ourselves that we are not alone. We can face any hardships we encounter even when the odds are not in our favor.
The AFTR HRS can either haunt you or define you.
If you are fighting this battle, you are not alone.
Your darkest hours make your brightest days.
Welcome to the AFTRHRS.
We know the grind doesn’t stop at 5 PM.
At those early pop-ups, we met others just like us—late-night hustlers and dreamers chasing big goals after dark.
That connection fueled AFTRHRS and our mission to give back to the community that never clocks out.
AFTRHRS is more than just a brand—it’s a community built for creators and entrepreneurs who hustle when no one’s watching. We exist to give back to that community through exclusive giveaways, helping fuel the late nights, early mornings, and everything in between.